Fortunately, I work with some of the most thought-provoking and talented people in the industry, and have led teams to numerous awards including Red-Dot, Rebrand, and Transform.

While with Interbrand, I lived and worked in China. I worked across projects in Asia, Australia, Europe and the U.S. elevating leading Chinese companies (Huawei, UnionPay) as they push to grow their global presence, as well as western companies entering or re-branding within China's market. (Allianz, Fisher) That time led to some of the most challenging and rewarding experiences of my career.

I particularly enjoy the strategic and creative challenges that brands now face in reaching an ever-increasing informed, diversified, and discerning audience. At the end of the day creating, an empowering, authentic, and meaningful connection is the true measure of a brand's worth.

If there wasn't branding, I'd spend my days as an archeologist – learning, discovering, and digging.