American Quality
Fisher Nuts asked for a new name and packaging as they geared for launch in the mainland, China market. They asked for an identity that celebrated the company's American heritage and the quality of their products.
The overall design maxes out the on the legacy red of Fisher Nuts and links it to the national colors associated with USA. It also brings the gold accent, signaling the premium status of the product. Pennant shapes, seals, stripes, certainly overtly, yet distinctly Fisher and American, the new pack offered the Chinese market a high-end product of the highest quality.
Super-sized design cues
Red is an important color in the China, signaling prosperity and happiness. It also is the legacy color of Fisher and the USA. The design system is flexible to stretch across the entire product offering while distinctly signaling the brands American roots.
