Getting the crew together

Content Assembly is a specialized content creation team that helps tell client stories outside of typical advertising narratives. Proactive and resourceful, inquisitive and talented, Content Assembly required an identity that reflected the spirit of the work being created and the impact of the stories they tell.

A hard working mark

A little bit grunge and hard-wearing, the Content Assembly mark symbolizes the team coming together to create. It evokes the sense of a gear: hard-working, delivering power, and driving change.

The supporting colors balance the rawness of the icon. Content Assembly creates moving human stories, and the supporting colors bring that humanity to the expression.